Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it needs extra technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more reputable data


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The traditional technique of tracking conversions on a web site, utilizing pixels, is having trouble with transforming browser privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less precise than it must be.

Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your very own domain name and dealt with as first-party code, meaning it's less most likely to be influenced by ad blockers or various other security measures. This provides much more accurate data and a more complete picture of user journeys across channels.

In addition, this type of tracking permits organizations to track conversions beyond the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more possession over the information they send out, and makes it less complicated to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.

2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can help marketers make even more enlightened advertising and marketing decisions.

Conventional pixel tracking relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less at risk to disturbance.

This kind of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these changes.

3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information hauls before it gets to third party endpoints, improving security and personal privacy. This is particularly vital as various browsers and systems progressively change exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.

In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and personal privacy violations.

A server-side radar is a set of directions that tells your web site's server what events to record. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information marketing attribution software from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it lowers the scope of information monitoring and gives companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids ensure compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.