Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and even more trustworthy information


Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.

1. Extra accurate data
The conventional method of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it must be.

Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's filled from your very own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a more complete picture of user journeys across channels.

In addition, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability provides marketing experts a lot more possession over the data they send, and makes it simpler to comply with various information regulations. It's additionally a great deal much less vulnerable to fraud, as it's more difficult for illegal stars to adjust the system by changing the postback URL.

2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.

Typical pixel monitoring counts on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is important considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a performance marketing software vital reason S2S is more trusted for services seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, boosting safety and security and personal privacy. This is particularly essential as various web browsers and platforms significantly change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that makes use of a small item of code on your webpage to gather data from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this technique is that it lowers the range of information management and provides companies more control over transmission, making it normally extra reliable. Because of this, it's much less susceptible to information obstacles caused by points like a busted connection or an active advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids ensure conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.